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17 February, 2020

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there’s a refined, yet strategic thanks to use pictures in associate SEO-friendly manner (beyond EL tags) that improves your search rank whereas permitting you to integrate the mandatory promoting message(s). Confused? Let’s explore associate example:

Suppose you use a travel website and you wish to optimize a given page for the term “Las Vegas hotel”. Suppose that you simply additionally wish to incorporate an attractive promoting message like “Book currently and save 20%!”. The said tagline lacks descriptive text, however possesses persuasive characteristics. That being aforementioned, you will wish to position the tagline in a picture and also the key phrase (i.e. Las Vegas hotel) during a header tag. This places stress on the required term, nonetheless still provides a promoting chance while not compromising keyword consistency.

In different words, pictures area unit an excellent place to insert promoting messages that lack the mandatory keywords and phrases. leverage this system can make sure that descriptive text is indexed, whereas less promoting jargon is unnoticed. the mix of keyword-rich content and engaging electronic messaging can satisfy each side of the strategic equation.

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